The Future of Real Estate Marketing And What It Looks Like
Many realtors believe the future of real estate marketing is going to come down to buyers and sellers turning to the big companies to represent them. Its hard to argue with that considering their marketing power over the average real estate agent, however when playing your cards correctly, you can prosper by utilizing the latest marketing techniques for real estate agents. Many agents are lost when coming up with a marketing plan, still turning to the old outdate techniques that have been the foundation of realtor marketing for decades.
Power Of Internet
The big thing for agents in todays marketing strategies is to leverage the power of the internet, which can level the playing field for small, new and outdated realtors to catch up to competition without investing more than you can afford. At at basic level, you need a simple website where prospective buyers and sellers can get a hold of you or find your contact details. The website itself is not to be used as a selling medium between the buyer and seller, but more of a representation of the agent. Its your brand and your image that is portrayed.
Power Of Video
A picture can be worth a thousand words but a video is priceless. I cant stress to you how important good high quality photos can be when selling a home and now with web 2.0 and how much easier it is to produce and publish video, the next medium is video walkthroughs of homes. Even better is if the video itself is presented by the agent representing the home on a personal level.
Power Of Mobile
It seems we skipped past desktop all too quickly. Now everyone uses a phone for everything. Having a mobile friendly and mobile business presence will set any real estate agent ahead of the curve. Making your business, brand, contact details and home listings available by phone can give you the advantage you need to make an impact on a prospective clients.